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How to Focus on People Who Need The Most Help

coach coaching digital marketing internet marketing online business online marketing social media marketing Apr 01, 2022

Have you ever seen how it is that certain people struggle to build an online business? The number one reason is because they don't know who their ideal customer is. They're trying to please everybody. They're trying to sell the program, the course, and the product to everybody. And they're not really focusing on who is my ideal customer.


They're not focusing and spending the time to research, what the problems are, the pain points that their customers have, or maybe the desires and the dreams of the customer that they can help. Over 90% of people today who start up online businesses quit after a year.


Today, I want to share with you a couple of ideas, and how it is you can successfully build an online business.

When people come to work with me, I always share with them how it is I have built my online business, from the struggles to the triumphs to where I am today. And I always come back to some core issues.


The number one thing is know who your customer is, be clear about what the problems are, the challenges they've got, and how it is your program can help them, or maybe the desires and the wants, and the aspirations and dreams that you can also help them get a result. So, you need to spend the time to research who your customer is, and how your program can address those needs and help them with a solution. Or how you can get transformation and a result with their desires and their wants. That's number one.


Number two, you need to articulate very clearly what your messages are and how it is that the offer you've got can help them. I always use this metaphor, when I'm teaching my students and my clients, imagine yourself on a river. And on one side of the river, you're standing on the other side of the river, there's all these people and they're all wanting your help. They're all looking for you. They're all shouting out your name. But in the middle, that river that's flowing really, quickly, and very, very deep. There are people who are drowning, they're the people who need your help immediately. And those are the people that you need to be focusing on. So rather than saying and thinking and trying to encourage everybody to buy your program, your course, your product, or your service, you need to be focusing on a small group of people, the people that really need your help right now.


So, remember, if you are looking to grow an online business, be clear about who your audiences are, be clear about what the problems are that your ideal customer has, or the desires and the dreams that they want to achieve and how it is you can help them. But rather than trying to concentrate on lots and lots of people, concentrate on the people that need your help right now. Invest the time to know who those people are, be clear about what your message is, and how is it that the offer that you've got can help them and help them right now.

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