After a week in San Francisco, I am now back in Australia.
Thanks to everyone who commented and shared my interview with Robyn Cook on Stories from the Red Couch. For those who have asked for details, here is the link to interview.
Please like and share and of course, I I would love to hear your comment
In the meantime here are my Business Tips for this Week
When you start your own business, you're certain to hear a lot of different advice. Most of it will come from people who don’t know the first thing about running a successful company. Turn to the internet, and you'll be overwhelmed by a multitude of articles and lengthy lists on the subject. Don’t make the mistake of overthinking and over analyzing it all. A few simple steps now can start your business down the path toward success. Here, I outline the five basic tips I use and share with my Clients when coaching them.
The days of trying to sell a mediocre product are behind us, as consumer awareness continues to grow. People want to know where their money is going — what they’re supporting. This means you have to ask yourself some important questions: What’s your mission? What’s your intention behind selling your product or service? Your most important marketing tool is, your Story. It will let you connect to your consumers in an authentic way. Make sure it’s good. “You’re going to need something other than money, I promise you, to see you through the hard times.
Is it going to be a physical product? An informational product? Are you going to be a reseller or an affiliate marketer? There are pros and cons to each model, but the important thing here is to be realistic about what suits your personality best, the amount of investment you’re willing to put into it and what kind of return you’re aiming for.
Make sure that your product solves a problem for your consumer base, regardless of what it is. Be ready to show clients how it can help solve a problem that they know they have. If you’re able to convince them, consider it a mission accomplished.
In addition to having a coach and strategic partners, surround yourself with a great team. Build your staff with smart, talented, and driven employees who share your vision. Let the world know your product or service exists and give it some meaning. Tell your neighbour, your grandmother and your cousin twice-removed about the kind of problems your product/service solves. Be present on social media. Create interesting content across platforms and make sure it adds value to what you’re trying to sell.
Get your website up and running. It’s how you’re going to build something that no one’s going to take away from you. It’s the place where you can have a direct relationship with your audience.” The great thing about business today is we can ‘scale’ quickly so perfect your content by building trust. This is how you turn your customer’s awareness into what you have to offer.
Have a Plan and Get started
The only thing that matters is execution. Actions speak louder than words. Don’t let all the technical and legal mumble-jumble overwhelm you. Tell people about your idea and get the ball rolling “All it takes is a commitment to never ending learning. Don’t worry about being great today, just be committed to getting great over time and nothing teaches more powerfully than action and failure.”
Running a successful business requires an inordinate amount of time and energy. It's paramount to find a healthy work-life balance, even though it can be a challenge to do so. It's easy to let work dominate your life. Don't. It could result in your losing touch with those whom you consider most important. It's also crucial to take care of your own health and well-being. Your business can’t run without you. You might believe you need that perpetual hustle to stay sharp and succeed. But that pace can and will burn you out, ultimately limiting how much you can achieve if you don't take time for yourself.
Find ways to maintain perspective and preserve healthy relationships outside of work. Set aside time to get your body active in ways that energize and invigorate you, and schedule catch-up time with friends and family. They'll help recharge your batteries and inspire you to persevere as you dream even bigger
And, as always, please give me feedback on
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Which ‘Tip’ above is your favourite? What do you want more or less of?
Other suggestions? Let me know! Just send an email to [email protected]
Have a wonderful week!
Live the Life You Imagine!