So welcome to Friday. It's day 15 of writing my book, so far, so good and I'm really enjoying it. I think part of it is because I just enjoy the topic. I'm very passionate about what I do today, which is helping people transition out of a 9 to 5 job or a business they own, where they're trading a valuable time for money. The security lies in having a job. I think for me that has been a huge myth.
The idea of having a job and a salary is not secure. And we're seeing that now, because millions of people around the world are losing a job that they once thought was secure.
Most people today watch Netflix and you pay a monthly subscription to do that. And as long as you're interested by what Netflix provide, then you continually pay a monthly subscription.
If you take that concept and apply it to what I do, I've got a membership program and people can join and they pay a monthly subscription. You can do that, too, around a topic that you're interested in. If you think of it like that, that you constantly have this monthly membership, subscription payment coming into your bank account, you see that and the security and stability and certainty around that versus working in a job 9 to 5 for somebody else, or maybe a business you own trading your time for money.
Which would you rather have?
Once you're online, it's a completely different world on many, many different levels. You know, the ability to be able to get to people and talk to them around the world and being able to impact their lives and just being able to do it in a way that you're not so stressed all of the time is amazing. Because I think one of the frustrations that a lot of people have when they're in their 9:00 to 5:00 or, you know, business they own where they're trading their time for money, is: Am I going to have this job next week? Am I going to get a pay cut? Am I going to get more clients..? And so on and so forth.
There's also that, when you're online as well, but it's a different dynamic to it and there's a lot more certainty to it, which will be all part of the book.
And probably one of the big things is that you actually have more freedom and time.
We're seeing a big shift in the world now and moving away from the way we used to do things, which is really a fall back from the industrial era and people working in jobs and working at 9:00 to 5:00. Now, things are really changing because the technology is there and the ability to be able to connect with people around the world is a lot easier.
Writing this book on how my journey was from transitioning out of the corporate world and there were two parts to that. One was transitioning out and then going on my own businesses, which was back in 2011. And I did that for six years. And then in 2017, when I came out of the corporate world. But in that case, it was actually owning my own businesses and I was trading my time for money. At the beginning of 2018, I got an email from a lady who was very concerned about her teenage son because he was spending all of his days and particularly the evenings in his room and really not conversing with the family and really not feeling part of life at all.
What he wanted to do was watch video games all day. Maybe you can relate to this, too, because if you're watching this video today, maybe you've got teenage children and you know how challenging it is for them today. The problem is that the education system that I'm now addressing, the major challenges that the young people are having today. So I saw that and I decided to put together a program which is called Young Entrepreneurs Academy.
One of the things that I believe that the children and the young generation need today is a developing, a good, strong, positive, resilient growth mindset, being more creative, problem-solving, using their imagination around empathy, compassion, and put them on the more specific things like how do you open a bank account? How do you get a job? You know, fundamental things that the young generation need today. So I put that together in Young Entrepreneurs Academy online course, and it just kind of skyrocketed.
And it changed my life because I saw transformation in some of the kids. Now, in most of the kids, when they were in my in my programs, and I see it today and probably in a different perspective now, because it's all online. I'm seeing it all around the world. And the impact, it's having a phenomenal time. And that's, you know, a major part of what's going to be in the book, both young entrepreneurs, but also how you can create these online courses and programs which are based upon your knowledge and experience, and then share them with people around the world and impact their lives and they see value and they'll pay you for it.
It's an amazing, amazing space.
Another sales strategy to writing a book is that I am actually going to be producing a backend sales strategy to my book, which is an online course that you will be able to get pretty much immediately.
So you'll be able to read the book about how you can transition out of the corporate world, how you can transition out of the 9:00 to 5:00. Maybe you can transition out of a business you own, where you trade your time for money and go online, leverage the knowledge and experience that you've got of technology, earn multiple streams of income, get paid when you're sleeping.
That will be the basis of the book.
But there will also then be an online course, which is that backend sales strategy that people can then buy after the book has been launched.
A client asked me about did I ever read this book that was published in 2007, which was a book that was published by Tim Ferriss, and it was about a four hour workweek.
And I don't know if you've ever read it, but a lot of it has to do with outsourcing and a lot of it has to do with automation.
But I've been revisiting it and there's a lot of things in there that I'm doing today that Tim Ferriss was talking about back in 2007. It's amazing. However, what is it now, the last 14 years, how the world has changed and how he was able to predict so many of these things? It was just incredible.
It's just something I wanted to share because I'm putting a lot of it into my book about how automation and how outsourcing and how we do things, have changed the way that I was doing things when I was in the corporate world in 2011 and before that.
It made me more a lot more efficient and a lot more productive.
Why do I do what I do today? And I think for a lot of people that is a huge thing that people are not clear about why they do what they do. I worked 60 hours a week and certainly when I had my own business as I was working 80 hours a week, now I allocate three days in a week, which is. Today, Wednesday, Tuesday and Thursday, and those are the days that I work with my clients and I know that today I work a lot less and get paid a lot more.
But the great thing is that I use the other days to be able to do things that are really meaningful, both for myself and also for my clients and the people that I want to particularly help, because I want to contribute to people that are less well-off than I am. For a lot of people that live in Malawi today, they live on the borderline, the poverty line. I think the World Bank recognize it at about two dollars a day.
If I can find a way to be able to help them earn four dollars a day, that is a serious impact you can have on people's lives. And that is why I do what I do. These were opportunities I never had in a corporate life. I never had in the 9:00 to 5:00. I never had it in my own business.
I want to just very quickly talk about a website. That is what people want today. There are three things you need to do.
Number one, you need to have on your website a place where you can connect to people and collect their name and email. It's so important today that we use email in a way that we're giving value and there's never been a better way to do it. All of the research shows that it's ten times more powerful to get our message out to who we want to get it out to specifically rather than alternative ways like social media.
Number two, the second thing you need to do is provide so much free content. That it just kind of coming out everywhere on your website. That is so important that free content is provided.
And number three, your website must be able to monetize whatever it is you've got, either knowledge or a product.