Following up on your session this week. 

What was...

(a) The big takeaways you got from the session this week and

(b) The actions steps that you will be implementing before your next call.

Activity 1

Now that you have begun thinking through your topic, audience, and personal credibility story, it’s time to create a product or program—a solution—that your audience can follow (and buy) to get where they want to go.

The first way that people can consume your information is through reading it. This means you can create written how-to solutions like books, eBooks, workbooks, articles, newsletters, blog postings, instructor guides, and transcripts.

Second, your audience might want to hear your information, which can lead you to creating audio like a podcast.

Third, people may want to watch your information on their computer, or mobile device. That means you might create online videos and webinars, and mobile video apps.

Fourth, your fans and consumers might want to experience you and your information in person, which would lead you to create live events like seminars, workshops, retreats, adventures, and expos.

Finally, a segment of your audience will always want to master your information and get a greater degree of access and training from you. To serve them, you might create exclusive mastermind programs, coaching services, and mentorship programs.

So what kind of solution would you like to create first for your audience – remember to find out what your audience wants rather than what you think they need! A book? An audio program? A video-based training program? A live training event? A coaching program?

Activity 2

The next step in creating your solution, of course, is creating the content to go into your products and programs. The approach is to figure out what your audience needs to know in order to move from point A to point B in their lives. What process or step-by-step approach would they have to take to achieve their goals?

Start thinking through that and you will discover a lot of your actual content and how to organize it.

From there, you drill down into each step and share examples, common obstacles, success secrets, and so on.

You essentially create a how-to solution that they can follow to success. 

To achieve results, my customers will need how-to information that helps them move from point A, just beginning, to point B, arriving at their destination.

What are the steps they would have to take on that journey are…

Activity 3

Common mistakes people make as they take these steps in Activity 2 above include…

Activity 4

An outline for my new how-to solution for my customers could look like this…

- Time to show the first draft of your outline for your new product or program now!