Following up on your session this week. 

What was...

(a) The big takeaways you got from the session this week and

(b) The actions steps that you will be implementing before your next call.

Introduction

Please complete the following;

Name:

Email:

Area of Expert Advice 

Country of Residence

Date:

Activity 1 Identify Your Audiences problems.

This is a slightly different activity than previous because rather than asking you the questions here are a series of questions you may wish to consider asking your customer 'avatar' to help you discover your audiences needs and what they want from you, so you can learn how to better serve them with advice and 'how-to' information

Q1. What are you trying to accomplish this year?

Q2. What do you think it would take to double your business (or happiness) this year?

Q3. What frustrates you the most about your business or your life right now?

Q4. What have you already tried to do to improve your situation? What worked and what didn’t work?

Answers to these questions will help you understand the ambitions, needs, frustrations, and learning preferences of your customers. In general, the more you understand your audience and their most pressing problems and ambitions, the more you are able to create targeted problem-solving how-to information that they will buy and consume.

The better you know what your audience needs, the more you can give them information that improves their lives.

Below are some 'prompts' to help you think through your audience’s lives and how you might serve them.

Q5. If I could give my audience any information that would help them improve their lives, they would probably want strategies on 'how to'......…

Q6. The steps my audience often misses when trying to achieve their goals include....…

Q7. Based on all these ideas, some how-to information that I could provide to my audience that would make them very happy would include strategies on how to...…

Activity 2: Define Your Story and Message

I ask all my clients a very straightforward but powerful question, “What is a story of struggle from your past that could illustrate to your audience that you have struggled through something similar to what they are struggling through?”

That story, even more than fancy degrees or a lifetime of success in your topic or industry, is often the central piece in conveying credibility.

Oddly, we tend to relate to one another’s struggles more than to our successes. Thus, we have to look for rapport points defined by a shared experience of challenges so that we can connect with our audiences.

In other words, your audience wants to know that you’ve been through what they’ve been through.

People often relate initially to those in this industry based on our story of struggle.

After that—after they believe in who we are and what we have been through—they’re interested in what we know and what we have accomplished.

You see, every audience that hears about you and hears about your expert career wonders, “Who is this person? What have they been through, overcome, figured out, succeeded at? Based on all that, what can they teach me that will help me improve my life?”

Notice the ordering of that question - It is very purposeful and powerful. 

So here are 5 questions for you related to the problem you are trying to solve.....

Reminder: The Problem you are trying to solve is...…..

Q1. Who are you and what have you been through in life that I can relate to in my own life?

Q2. What have you overcome and how?

Q3. What did you figure out along the way?

Q4. What did you succeed at—what results did you get?

Q5. What are you going to teach me that I can apply now to make my life better? Because these are the questions that every audience asks when hearing from any expert, you need to work out your responses to them.

Then you need to address these questions in every communication you ever send to new prospects or audience members. The length of your responses is not as important as the need for your heart and sincerity to shine through everything you say and do.

Activity 3 Create Your Solution

Now that you have begun thinking through your topic, audience, and personal credibility story.

it’s time to create a product or program—a solution—that your audience can follow (and buy) to get where they want to go.

This is where most people stall....

Everyone wants to make a difference and make an income but few will ever do the work of sitting down and creating the how-to program or system to sell to their audience. They struggle to write the book, craft the speech, create the seminar, set up a coaching program, or shoot the videos for their online training course. In part, many people never create their how-to programs because they simply don’t know where to begin, or they get overwhelmed

So this is where I jump in and remind you that this is one of the main reasons you brought me in as your Coach :-)

I will make it easy for you, though. To begin, you simply have to choose how you would like your customer to receive your information. There are only five main ways, or modalities, by which people can learn from you.

Knowing these modalities will help you think though how you would like to deliver your information to your audience. 

The first way that people can consume your information is through reading it. This means you can create written how-to solutions like books, eBooks, workbooks, articles, newsletters, blog postings, instructor guides, and transcripts.

The second way your audience might want to hear your information, which can lead you to creating audio CDs, MP3s, conference call series, or one on-one calls. 

The third, people may want to watch your information on their computer, or mobile device. That means you might create online videos and webinars, and mobile video apps.

The fourth way your fans and consumers might want to experience you and your information in person, which would lead you to create live events like seminars, workshops, retreats, adventures, and expos.

Finally, a segment of your audience will always want to master your information and get a greater degree of access and training from you. To serve them, you might create exclusive mastermind programs, coaching services, and mentorship programs. So those are the ways people might consume your information—they will want to read it, hear it, watch it, experience it, or master it over a longer term. Many will want all these things, so it is your job to decide which modality you would like to teach in and which modality or modalities you would like to bundle to create your solution.

In general, it is also helpful to know that the further we move in this modality continuum, from reading it to mastering it, the more value people associate with the modality, and the more you can charge. For example, people see a live three-day seminar as more valuable than a book, and they are thus willing to pay more for it.

The bottom line, though, is that in order to serve your clients and make money in this industry, you must create a program for sale. Thousands of people will want to buy your brains and your advice. Since there’s only one of you, creating a solution that they can access and buy is critical to your success and to perpetuating your message.

Q1. So what kind of solution would you like to create first for your audience? A book? An audio program? A video-based training program? A live training event? A coaching program? 

Write your choice below and state why you have chosen it

Then commit to a date to launch within the reminder of this 12 week program

Q 2 Your backend sales strategy will be key to you developing a really successful business beyond the launch of this product.

A backend sales strategy is where you create more products and programs that are distinct in value and escalate in price, all the while helping your fans and readers gain deeper levels of insight and mastery.

In simple terms think of 'Apple'. Maybe you re like me - In the early 2000s I bought the iPod, then the iPhone, then the iPad and finally the Mac!

Write a paragraph on your backend sales strategy for your solution